Retail Media Concepts

The A-Z of all product enhancements happening at OSMOS

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Retail Media Concepts

Reimagining Display Ads In Retail Media: The Evolution of Banner Ads

Display ads are key to retail media, with 76% of media buyers using them. Once static, they've evolved into interactive formats like videos and story ads, offering higher engagement and better personalization. While often confused with banner ads, display ads now include rich media and interactive features, transforming them into dynamic tools for driving conversions and improving the customer experience.

Vineet Subba

5 Min

FUNDAMENTALS

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

Welcome to the realm of Osmosphere, where the future of retail media unfolds with OSMOS, a meticulously crafted platform reshaping the retail media industry landscape.

Kunal Damgude

5 min read

CUSTOMER STORIES

Closed-Loop Attribution: The Key to Unlocking Higher ROAS

As the world of retail becomes increasingly competitive, retailers are constantly looking for ways to improve their bottom line. One key metric that retailers use to measure their success is return on ad spend (ROAS). ROAS is calculated by dividing revenue by the cost of advertising, and it is an important metric because it helps retailers understand the effectiveness of their advertising efforts. However, simply calculating ROAS is not enough. To truly understand the effectiveness of advertising, retailers and brands need to use closed-loop attribution.

Jeetesh Hasijani

2 min read

PRODUCT SPOTLIGHT

What is commerce media?

The landscape of digital advertising is currently undergoing a substantial transformation. As consumer privacy takes center stage for both consumers and advertising giants, a noticeable shift towards a more consumer-centric approach is evident. However, this evolution brings forth challenges in terms of targeting and attribution.

Kunal Damgude

4 min read

FUNDAMENTALS

Unveiling OSMOS: A Tale of Commerce Media Revolution

In the dynamic landscape of advertising, history often repeats itself. Join us on a journey as we trace the footsteps of a giant – Google – and unravel the evolution that paved the way for OSMOS, the future of commerce media.

Kunal Damgude

5 min read

PRODUCT UPDATES

An In-Depth Exploration of OSMOS’ Stratedge

Explore Osmos, the pioneering omnichannel retail media operating system revolutionizing advertiser-audience interactions. Featuring 19 apps spanning Adscape, Control Hub, and Stratedge, Osmos defines a new era in retail media management.

Kunal Damgude

5 min read