Fashion & Beauty Retailers
can now enable ad monetisation with Osmos
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Trusted
By The
Best :
OSMOS helps fashion & beauty retailers
scale their retail media programs
by enabling
self-serve,
simplifying cross-channel advertising,
providing visually stimulating ad
formats and giving
first-party targeting
options specific to fashion and beauty shoppers
OSMOS facilitates
omnichannel ad serving
, incorporating
shopper behaviour
and
store inventory, and offers advertisers
cross-channel attribution insights
, making it ideal for Grocery Retailers looking to build a retail media platform.
OSMOS helps fashion & beauty retailers
scale their retail media programs
by
enablingself-serve,
simplifying cross-channel
advertising,
providing visually stimulating ad
formats and giving
first-party targeting
options specific to fashion and beauty shoppers
The Osmos Impact
Increased Revenue.
Reduced Cost.
7x
Increase In
Ad Revenues
60%
Increase In
Advertiser Adoption
4x
Return On
Ad Spends
0.003%
Of The Cost Of
Building In-House
Omnichannel Retail Media
Ensure Shopper Engagement Across
All Major Channels
Shoppers interested in fashion and beauty products often rely on social media and in-store visits for discovery and purchase. Retailers offering only onsite retail media will get fewer advertisers and a limited share of wallet
OSMOS enables fashion and beauty retailers to provide a comprehensive advertising solution, allowing advertisers to connect with shoppers on social media, in stores, as well as on the app and website
Onsite Retail Media
Allow advertisers to run full-funnel campaigns- from awareness to performance, leveraging visually appealing ad formats on your app and website
TOFU ad formats like Banner & Video Ads
BOFU Product Listing & Product Display Ads
CPC & CPM controls at ad inventory level
Offsite Ads
Whether your shoppers are scrolling Facebook or Instagram or searching on Google, ads run by brands through your retail media platform will reach them
Delivery across Meta, Google Shopping, DV360
1-click multi-channel launch
First-party targeting w/o PII data sharing
Instore Ads
While your shoppers are browsing through products in your stores, advertisers get to influence them with ads on digital screens and you get a bigger share of advertiser’s wallet
Store, Section & Aisle Targeting
Demographic & In-store Movement Insights
Shopper Engagement Using QR Codes
Program Scaling Levers
Activate Tail & Torso Brands By Simplifying Advertising On Your Platform
The struggle to scale retail media programs is real for Fashion & beauty retailers. Reliance on managed-serve hampers activation of tail and torso advertisers. Also, complex campaign management processes demand resources and expertise smaller brands lack.
Globally, fashion and beauty retailers rely on OSMOS to switch to a self-serve model, simplify campaign management with auto-generated creatives and 1-click launches, and implement incentive programs to attract tail & torso advertisers
Self-serve Campaign Management
Enable smaller brands to advertise on your platform with a self-serve dashboard for campaign setup and tracking, while retaining control over campaign options available to them
Auto-generation of Creatives
Provide pre-approved templates which advertisers can combine with product images available in the catalog to create videos and banners for their campaigns in under a minute
1-Click Product Ads Campaign Launch
Simply Product Ads for advertisers with AI-driven product selection, bid optimization and keyword targeting. They just need to mention the campaign budget and hit the launch button
Built For Scale
Our apps have been designed to handle retail media’s biggest challenges.
We’ve scale tested to process:
15-20ms
P95 Latencyat scale
2Bn
SKUs (Stock Keeping Units / day)
25Bn
Real-time ad auctions / month
50Bn
Shopper Events / month
250Bn
Decision Points / month
Impactful Ad Formats
Empower Advertisers To Aesthetically Amplify Their Products
Sale of fashion and beauty products is highly dependent on the visual appeal of the product and the ads showcasing the product. Retail Media Platforms limiting their offering to basic product and display ads are likely to lose advertisers’ interest
OSMOS helps fashion and beauty retailers offer their advertisers stunning ad formats that showcase the products in the best light, deliver high CTRs and make the buying experience intuitive for shoppers
Shoppable Videos
Crucial for fashion and beauty brands, this ad format showcases a real person demonstrating apparel, accessories, and makeup in a near-live video, with products listed alongside.
Story Ads
Just like stories on Instagram, these are clickable ads at the top of the screen. They open up to capture the entire screen, hence offer sufficient space to highlight products in the ad.
Carousel and Cube Ads
Inspired from carousels on social media, this ad format is ideal for showcasing different variations of the same product- like different sizes or colors
Product Display Ads
A format that allows your advertisers to visually showcase multiple products in their natural setting- through an image or a video, and individually listing showcased products right there
Campaign Review Workflows
Only Allow
Campaigns Adhering
to Brand Guidelines
Advertising on fashion and beauty platforms needs to be visually exciting. However, there’s always the risk of advertisers going a step too far and using inappropriate content in their ads to drive sales
To prevent ethical violations and ensuring that the content in ads is appropriate, high quality and brand guideline adherent, fashion and beauty retail media platforms leverage an OSMOS app called Content Cop for reviewing campaigns prior to launch
Profanity & Plagiarism Filter
Removes inappropriate and plagiarized content to guarantee authenticity and legal compliance on your platform
Content Format Validation
Content undergoes AI-driven checks to ensure it complies with the right format, dimensions, and quality standards
Customizable Approval Workflows
Create customized pre-launch approval procedures with various levels of parallel or tiered approval stages
In-Platform 2-way Communication
Advertisers receive your feedback on their campaigns and respond to it using the same dashboard they use for campaign management
Real Stories, Real Results
Osmos offered ready-made reports and the ability to broadcast ads with a single click from a self-serve platform to optimise Purplle and its advertisers’ bandwidth. Osmos offered automation for scheduled reporting, budget tracking, and AI-powered estimates of key metrics and budget recommendations for every type of campaign.
Advanced First Party Targeting
Offer Targeting Parameters Specific to Fashion & Beauty
Fashion & Beauty shoppers are looking for products meant for their skin and hair type, or clothes that fit them perfectly and suit their style. Retail Media Platforms which do not offer such nuanced targeting fail to meet advertisers’ ROAS expectations
With OSMOS, high advertiser ROAS is guaranteed. Advertisers can target shoppers based on their skin & hair type, clothing style, fit and color preferences, with an added targeting layer based on shoppers’ purchasing power and behavior
Hair & Skin Condition Based Targeting
Advertisers have the capability to target shoppers who have previously purchased products catering to specific hair and skin types or items designed to address hair and skin issues.
Style & Size Based Targeting
Advertisers can target shoppers based on their past history of purchasing apparel, footwear and accessories of specific styles or in specific sizes.
Recency-Frequency-Monetary Targeting
This targeting helps advertisers reach shoppers who recently performed desired actions or do so often, and have a propensity to spend that matches their products’ prices.
Suggested Apps
OSMOS Apps For Fashion & Beauty Retailers
To Get Started With Retail Media In 4 Weeks
Product Ads
1-click launch, AI-first campaigns for promoting individual product listings
Display Ads
Intent driven, localized campaigns rooted in first-party audience targeting
Content Cop
AI content validation and automated workflows to review campaigns prior to launch
Pulse Pro
Intelligent analytics tool to identify gaps and growth opportunities in retail media programs
WalletWise
Billing and payments solution for simplified ad fund management and advertiser incentivization
Brand Jukebox
Advertiser experience manager that helps control feature accessibility to advertisers
WalletWise
Billing and payments solution for simplified ad fund management and advertiser incentivization
Brand Jukebox
Advertiser experience manager that helps control feature accessibility to advertisers
Video Ads
An immersive audio-visual experience to highlight the best aspects of the product
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