Restaurant Aggregators
can now enable ad monetisation with Osmos
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Trusted
By The
Best :
To scale ad monetization, restaurant
aggregators must offer both onsite & offsite
ads. They
need to
tailor the campaign management process in
accordance with restaurant partner
needs.
Additionally, they require deep
program analytics to make the right decisions.
OSMOS makes all of this possible.
OSMOS facilitates
omnichannel ad serving
, incorporating
shopper behaviour
and
store inventory, and offers advertisers
cross-channel attribution insights
, making it ideal for Grocery Retailers looking to build a retail media platform.
To scale ad monetization, restaurant
aggregators must offer both onsite & offsite
ads They need to
tailor the campaign management process in
accordance with restaurant partner
needs. Additionally
they require deep
program analytics to make the right decisions. OSMOS makes all of this possible.
The Osmos Impact
Increased Revenue.
Reduced Cost.
7x
Increase In
Ad Revenues
60%
Increase In
Advertiser Adoption
4x
Return On
Ad Spends
0.003%
Of The Cost Of
Building In-House
Omnichannel Ads
Enable On And
Off-Platform Reach
Restaurants seek a complete ad solution, targeting in-app customers and potential diners beyond the aggregator’s platform. While they want to capitalize on ready-to-purchase audiences, they don’t want to be limited by finite ad inventory and audiences on the app
OSMOS enables your restaurant partners to reach on-platform audiences as well as engage them while they are browsing the open internet- not just when they are in the process of ordering food
Onsite Ads
Empower your restaurant partners to run performance campaigns with restaurant listing ads or awareness campaigns with display and video ads
Ad Formats for TOFU & BOFU activation
CPC & CPM control at ad inventory level
Full-Funnel Reporting
Offsite Ads
Give restaurant partners the ability to leverage your first-party data to reach audiences on the open internet and your on-platform traffic
Delivery across Meta, Google, and other programmatic channels
1-click multi-channel launch
First-party targeting with walled gardened data
Guaranteed Delivery Packages
Unlock Long Tail Ad Dollars With Guaranteed Delivery Packages
Unlike large restaurant chains, medium and small restaurants have limited advertising funds to spare, and they demand a guarantee against their ad spends. Without assured performance, it’s impossible to unlock long tail advertising dollars
With OSMOS, you can offer multi-tactic fixed packages based on guaranteed ROAS or menu visits, which can be priced smartly to increase your margin
Fully Customizable Packages
As the aggregator, you get to choose what every package looks like. You have complete control over
Tactics Leveraged
You decide which channels- onsite or offsite (Meta/Google/Programmatic) and ad formats are a part of the packaged
Guaranteed Metric
You choose if you want to offer guarantee against Menu Visits, ROAS or any other metric, as well as the quantum you want to promise
Package Visibility
It’s your call whether you want to make all packages available to all partners or tailor availability in accordance with partner tiering
Smart Package Pricing
Strategic Pricing Options For Boosting Margins, While Delivering Results For Partners
Bake In The Margin
Invest only a fixed proportion of the overall package price in media buying, keep the rest as your margin
Arbitrage
With Osmos’ smart ad serving, fulfill the guarantee at a lower media investment than the package price and take the difference
Fixed Platform Fee
Charge a fixed fee per package for enabling first party audience targeting on and off your platform
Built For Scale
Our apps have been designed to handle retail media’s biggest challenges.
We’ve scale tested to process:
15-20ms
P95 Latencyat scale
2Bn
SKUs (Stock Keeping Units / day)
25Bn
Real-time ad auctions / month
50Bn
Shopper Events / month
250Bn
Decision Points / month
Automated Creative Generation
Simplify Campaign Creation For Medium & Small Partners
Medium and small restaurants do not have designers on-call to make beautiful campaign creatives. This makes campaign creation difficult for such restaurant partners and discourages from participating in ad programs
OSMOS relies on smart creatives- automatic placement of pre-recorded restaurant specific information on aggregator approved creative templates for automating creative generation and simplifying campaign creation process
✓ Lowered Barrier Of Entry Into Ad Program
✓ Increased Number Of Campaigns Per Advertiser
✓ Reduction In Time Spent On Campaign Review
Custom Workflows
Tailored Campaign Management
Workflows For
Partners
Different types of restaurant partners demand different degrees of campaign management controls. While larger restaurants demand a campaign management process with tons of optimization levers, it hampers activation of medium and small restaurants
OSMOS helps you design custom campaign management workflows with varied degrees of complexity for small, medium and large restaurant partners to maximize your ad revenue potential
Tactic, Targeting & Creative Control For Large Restaurants
Give large restaurant partners levers to dictate their channel, audience and creative strategy on their own
Self-Serve Campaign Management
One Platform For Multi-Channel Media Buying
Hyper Localized Targeting
True Walled-Garden Offering
Full-Funnel Analytics Dashboards
Ad Package Based Media Buying For Small & Medium Restaurant Partners
Simplify campaign management for smaller restaurants with guaranteed delivery packages and automated creative generation
One-Step Media Buying Process
Auto-Optimizing Campaigns
Option To Unlock Targeting Levers
Full-Funnel Analytics Dashboards
Campaign Activation Via Whatsapp Bot For Non-tech Savvy Partners
For very small restaurant partners who aren’t likely to adopt a dashboard, enable ad package activation & performance reporting via Whatsapp
One-Click Go Live
No Dependency On Ad Ops
Auto-Generation Of Creatives
Full-Funnel Reporting On Whatsapp
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Real Stories, Real Results
Osmos offered ready-made reports and the ability to broadcast ads with a single click from a self-serve platform to optimise Purplle and its advertisers’ bandwidth. Osmos offered automation for scheduled reporting, budget tracking, and AI-powered estimates of key metrics and budget recommendations for every type of campaign.
Analytics For Aggregators
Ad Package and Restaurant Insights For Strategic Decision Making
Restaurant aggregators are lost when it comes to understanding whether their ad packages are delivering on the guarantee, and whether they are priced correctly. Additionally, deep restaurant level analytics for ad monetization are missing
OSMOS offers in-depth analytics at an ad package and restaurant level to ensure that aggregators are able to deliver on their guarantee to partners, can activate more partners and are employing the right pricing strategy
Understand The Performance
Of Your Ad Packages
Adoption By Partners: Figure out how many partners have opted for an ad package out of those who were offered the package
Margin Calculation: Optimize package pricing with ready calculations of actual media spend versus what the advertisers are paying for the package
Be Informed About
Your Restaurant Partners
Restaurant Partner Funnel: Find out which restaurant partners are yet to advertise with you, but have huge potential to give direction to your media sales team
Restaurant-level Package Performance: Keep a close eye on package guarantee versus actual delivery of traffic/orders/ROAS, to ensure that you are delivering on the promise made to partners
Suggested Apps
OSMOS Apps For Restaurant Aggregators To Get Started With Ad Monetisation In 4 Weeks
Listing Ads
Native listing campaigns for promoting individual restaurants
Display Ads
Localized campaigns rooted in first-party audience targeting
Video Ads
An immersive audio-visual experience to highlight the best aspects
WalletWise
Billing and payments solution for simplified ad fund management and advertiser incentivization
Brand Jukebox
Advertiser experience manager that helps control feature accessibility to advertisers
Offsite Ads
Campaigns with reach across all major channels, elevated by first-party audience targeting
Ad Packages
Multi-channel media buying for fulfilling a guaranteed target
WalletWise
Billing and payments solution for simplified ad fund management and partner incentivization
WalletWise
Billing and payments solution for simplified ad fund management and advertiser incentivization
Brand Jukebox
Advertiser experience manager that helps control feature accessibility to advertisers
Content Cop
AI content validation and automated workflows to review campaigns prior to launch
Brand Jukebox
Advertiser experience manager that helps control feature accessibility to restaurant partners
Pulse Pro
Intelligent analytics tool to identify gaps and growth opportunities in ad monetization programs
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