PULSE PRO

Centralized Intelligence For Your Retail Media Program

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Best :

Live Program Insights

Get Real-Time Information about the
Program, Advertisers & Campaigns

Monitor Current Day Program Performance Trend

 See hourly performance updates, along with daily and weekly comparisons across ad revenue, impressions, clicks, CPM & CPC

Keep A Check On Every Advertiser’s Activity

Get an overview of cumulative performance of all campaigns an advertiser is running on the given day

Unearth Insights At Individual Campaign Level

Figure out which campaigns are performing well and utilizing budgets efficiently versus the ones that are not to offer necessary advice to advertisers

Advertiser Insights

Ensure Healthy Demand
From Your Advertisers

Make your Most Important Advertisers Happy

Leverage Advertiser Funnel To Identify Your Best Bet

Ensure Optimal Campaign Budget Utilization

Keep a tab on your pareto advertisers’ campaign performance, so you can proactively reach out to them if there are any red flags

Obtain lists of engagement worthy advertisers at different monetization funnel stages for each product category, spanning advertisers who haven’t activated any campaigns, wallet-funded but inactive advertisers, and those at risk of churn

Analyze budget utilization at daily and weekly level to ensure that daily campaign budgets allocated by advertisers are successfully turning into ad revenue

36%

Improvement in

Advertiser Retention

11%

Increase
in Yield

14%

Increase in
Brand Wallet Share

Ad Server Analytics

Make your Ad Serving
Relevant & Efficient

Measure Daily Program Efficiency and Relevance

Keep check of number of daily ad requests vs responses as well as CTR vs ad impression to ensure that the ad server is maintaining high response rate, without compromising relevance

Track, Trend & Compare Contribution Of Every Page

Breakdown overall program performance by individual pages’ contribution to total ad requests, responses, impressions and clicks and compare performance of pages over time across these metrics

Identify Low Advertising Volume Time Slots

Find out the number of SKUs being advertised in a given time slot and compare it with user volume on the platform during the same time period, to identify gaps and encourage advertising in high potential ad slots

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Demand & Supply Gap Analytics

Unlock Growth By
Solving For Demand-Supply Issues

Analysis & Suggestions To Improve Ad Inventory Performance

Each Ad Inventory (for display ads) and Category (for Product Ads) is plotted on Budget Utilization X Response Rate chart to find weaknesses in demand/supply and suggestions are provided to improve performance of lagging inventories and categories

Know The Categories With High
Potential, Unacquired Advertiser

Identify and reach out to high GMV, non-advertising merchants for every category to convince them to advertiser on your retail media platform

Ensure High Response Rate For
Popular Search Queries

Assess whether you have ad supply to match ad requests for the most popular search queries for every category and identify high demand queries with inadequate response rate for which you need to get more advertisers to run campaigns

Realize The Full Revenue
Potential Of Your Ad Inventory

Know the projected impressions of every ad inventory, along with unbooked impressions and the revenue potential of unbooked impressions, so that you can encourage advertisers to run ads on unfilled premium inventory

CLIENT TESTIMONIALS

Real Stories, Real Results

Osmos offered ready-made reports and the ability to broadcast ads with a single click from a self-serve platform to optimise Purplle and its advertisers’ bandwidth. Osmos offered automation for scheduled reporting, budget tracking, and AI-powered estimates of key metrics and budget recommendations for every type of campaign.

Purplle
Online Beauty Retailer

We seamlessly integrated and launched the platform in less than a month. The platform is scalable, reliable and lightning-fast, processing 100s of millions of ad requests. I highly recommend OnlineSales.ai to any business looking for a reliable and effective solution for their retail media needs.

ZEPTO
Shraddha Vimal,
Senior Product Manager (RM)

Sellers are now also able to generate detailed reports that provide them critical insights into campaigns, and help them make better use of their budgets - enhancing their experience and interest in advertising on the platform. The differential UX offered by Monetize helped Tata 1mg engage brands of all levels in technical aptitude to use the platform easily.

TATA 1mg
Specialty Retailer  (Online Pharmacy)

Health Report

Objectively Assess The Overall
Health Of Your Retail Media Program

Measure daily/weekly performance across 50+ crucial parameters

Compare against benchmarks and past performance

Filter out negative and positive trends for deeper analysis

Understand which aspect of your program is impacted by these shifts

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