The Osmos Blog

A collection of articles for growth, product and tech leaders spearheading the retail media revolution

Latest posts

Osmos Bolsters Americas Team with Strategic Hire of Nate Mirabito as EVP, Head of Growth

Rucha Bane

2 Min

Reimagining Display Ads In Retail Media: The Evolution of Banner Ads

Vineet Subba

5 Min

Individual Ad’s Scheduling within Display Ads Campaign

Aarya Tiwari

1 Min

Osmos Accelerates Americas Expansion with Appointment of Retail Media Expert Greg Stevens as US CEO

Rucha Bane

2 Min

What is the Retail Media
Operating System - Osmos?

Three blog articles for understanding the foundational pillars leveraged to build the world’s first retail media operating system.

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PRESS RELEASE

Osmos Bolsters Americas Team with Strategic Hire of Nate Mirabito as EVP, Head of Growth

Stevens' appointment comes at a time of rapid growth for Osmos. Early this year, the company launched its "Retail Media Operating System" that rests on the 3 pillars of innovation, automation and scale to meet the evolving needs across industries. The platform comprises an ecosystem of apps for retailers and e-commerce marketplaces. It allows them a go-to-market with a bespoke and scalable media monetization stack within four weeks.

Rucha Bane

2 Min

Retail Media Concepts

Reimagining Display Ads In Retail Media: The Evolution of Banner Ads

Display ads are key to retail media, with 76% of media buyers using them. Once static, they've evolved into interactive formats like videos and story ads, offering higher engagement and better personalization. While often confused with banner ads, display ads now include rich media and interactive features, transforming them into dynamic tools for driving conversions and improving the customer experience.

Vineet Subba

5 Min

Display Ads

Individual Ad’s Scheduling within Display Ads Campaign

Advertisers now have the power to schedule creatives for specific times, days, and dates. They can even duplicate ads for different date ranges! Detailed ad-level reports offer insights on impressions, clicks, and CTR, enabling data-driven optimization.

Aarya Tiwari

1 Min

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