The Osmos Blog

A collection of articles for growth, product and tech leaders spearheading the retail media revolution

Latest posts

Osmos Accelerates Americas Expansion with Appointment of Retail Media Expert Greg Stevens as US CEO

Rucha Bane

2 Min

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

Kunal Damgude

5 min read

Closed-Loop Attribution: The Key to Unlocking Higher ROAS

Jeetesh Hasijani

2 min read

Mastering The Shopper Journey: How to Optimize the Shopping Experience

Shantanu Harkut

6 min read

What is the Retail Media
Operating System - Osmos?

Three blog articles for understanding the foundational pillars leveraged to build the world’s first retail media operating system.

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PRESS RELEASE

Osmos Accelerates Americas Expansion with Appointment of Retail Media Expert Greg Stevens as US CEO

Stevens' appointment comes at a time of rapid growth for Osmos. Early this year, the company launched its "Retail Media Operating System" that rests on the 3 pillars of innovation, automation and scale to meet the evolving needs across industries. The platform comprises an ecosystem of apps for retailers and e-commerce marketplaces. It allows them a go-to-market with a bespoke and scalable media monetization stack within four weeks.

Rucha Bane

2 Min

FUNDAMENTALS

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

Welcome to the realm of Osmosphere, where the future of retail media unfolds with OSMOS, a meticulously crafted platform reshaping the retail media industry landscape.

Kunal Damgude

5 min read

CUSTOMER STORIES

Closed-Loop Attribution: The Key to Unlocking Higher ROAS

As the world of retail becomes increasingly competitive, retailers are constantly looking for ways to improve their bottom line. One key metric that retailers use to measure their success is return on ad spend (ROAS). ROAS is calculated by dividing revenue by the cost of advertising, and it is an important metric because it helps retailers understand the effectiveness of their advertising efforts. However, simply calculating ROAS is not enough. To truly understand the effectiveness of advertising, retailers and brands need to use closed-loop attribution.

Jeetesh Hasijani

2 min read

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