CUSTOMER STORIES
Closed-Loop Attribution: The Key to Unlocking Higher ROAS
As the world of retail becomes increasingly competitive, retailers are constantly looking for ways to improve their bottom line. One key metric that retailers use to measure their success is return on ad spend (ROAS). ROAS is calculated by dividing revenue by the cost of advertising, and it is an important metric because it helps retailers understand the effectiveness of their advertising efforts. However, simply calculating ROAS is not enough. To truly understand the effectiveness of advertising, retailers and brands need to use closed-loop attribution.
