Blog

The A-Z of all product enhancements happening at OSMOS

Process Automation

Company Highlights

Analytics & Attribution

Ad Revenue Growth

Retail Media Concepts

Product Updates

Fundamentals

Success stories

Blog

Retail Media Concepts

Reimagining Display Ads In Retail Media: The Evolution of Banner Ads

Display ads are key to retail media, with 76% of media buyers using them. Once static, they've evolved into interactive formats like videos and story ads, offering higher engagement and better personalization. While often confused with banner ads, display ads now include rich media and interactive features, transforming them into dynamic tools for driving conversions and improving the customer experience.

Vineet Subba

5 Min

FUNDAMENTALS

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

Welcome to the realm of Osmosphere, where the future of retail media unfolds with OSMOS, a meticulously crafted platform reshaping the retail media industry landscape.

Kunal Damgude

5 min read

OSMOSPHERE

Mastering The Shopper Journey: How to Optimize the Shopping Experience

From impulsive shoppers to shoppers that research endlessly before making a purchase, understanding the types of customers you sell to can help tailor shopping experiences and engage them better. In this blog, we'll explore the various types of shoppers

Shantanu Harkut

6 min read

PRODUCT SPOTLIGHT

What is commerce media?

The landscape of digital advertising is currently undergoing a substantial transformation. As consumer privacy takes center stage for both consumers and advertising giants, a noticeable shift towards a more consumer-centric approach is evident. However, this evolution brings forth challenges in terms of targeting and attribution.

Kunal Damgude

4 min read

FUNDAMENTALS

Unveiling OSMOS: A Tale of Commerce Media Revolution

In the dynamic landscape of advertising, history often repeats itself. Join us on a journey as we trace the footsteps of a giant – Google – and unravel the evolution that paved the way for OSMOS, the future of commerce media.

Kunal Damgude

5 min read

PRODUCT UPDATES

An In-Depth Exploration of OSMOS’ Stratedge

Explore Osmos, the pioneering omnichannel retail media operating system revolutionizing advertiser-audience interactions. Featuring 19 apps spanning Adscape, Control Hub, and Stratedge, Osmos defines a new era in retail media management.

Kunal Damgude

5 min read