Custom retail media stack. Integrated self-serve advertiser panel in your merchant portal.
Simplify media buying for your advertisers with a unified dashboard for omnichannel campaign management
You decide the look and feel of your platform- ad formats, dimensions and placement included
Our consultants craft strategies to boost advertiser demand and optimize ad inventory performance
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Onsite, Offsite & In-store Activation
Supported
Supported
Unified Self-serve Dashboard For Online & Offline Media Buying
Supported
Not Supported
Online-to-Offline Analytics
Supported
Supported
Customizable Feature Access (Retailer’ ability to control advertisers’ access to their retail media platform’s features)
Supported
Supported
Self-Serve Advertiser Portal Branding
White Labeled
Criteo Branding
Advertiser Comms
Automated daily budget cap notification
Custom engagement campaigns for retailer-owned advertiser network
Automated daily budget cap notification
Custom engagement campaigns for retailer-owned advertiser network
Product Ads
Supported
Supported
Banner Ads
Supported
Supported
Product Display Ads
Supported
Supported
Video Ads
Supported
Not Supported
Shoppable Videos
Supported
Not Supported
Gamified Ads
Supported
Not Supported
Story Ads
Supported
Not Supported
Interactive Cube
Supported
Not Supported
Custom Ad Format Builder (Build your own ad format with custom dimension, media and elements)
Supported
Not Supported
Media Planning & Campaign Result Forecast
Supported
Not Supported
Customizable Attribution Window
Yes, window decided by the retailer
Yes, window decided by the advertiser
Keyword Targeting- Automatic
Uses AI & NLP to understand shopper intent, doesn't require advertisers to submit a list of keywords for matching with search query
Suggests top 100 keywords for a given product, still relies on legacy tech of search query-keyword matching
Keyword Targeting- Manual
Exact match
Phrase Match
Broad Match
Keyword Suggestions
Exact match
Phrase Match
Broad Match
Auction Model
First Price Auction
Second Price Auction
First Price Auction
Second Price Auction
Bid Multiplier
Supported
Supported
Inventory Synced Ad Serving
Supported
Supported
Media Planning & Campaign Result Forecast
Supported
Supported
First Party Audience Targeting
Attribute Based Targeting
On-platform Activity Based Targeting
CRM Connected Audience
Attribute Based Targeting
On-platform Activity Based Targeting
CRM Connected Audience
Geo Location Based Targeting
State, city, zip and store level
Not Supported
Campaign Creative Generation
Digital Asset Library
Pre-approved templates for multi-size asset creation
Digital Asset Library
Can't build campaign assets in multiple sizes in one go
Buying Model
Guaranteed Buying
Auction Buying
Guaranteed Buying
Auction Buying
Frequency Capping
Supported
Supported
A/B Testing
Supported
Supported
Campaign Approval Workflows
Supported
Supported
Inventory Synced Ad Serving
Supported
Supported
Unified Dashboard For Onsite & Offsite
Supported
Supported
Retailer’s Channel Network
(Google Ads, GDN, Google Shopping, Meta Ads, Tradedesk etc.)
Retailer chooses the channels they want to make available to advertisers
Advertisers can choose from the channels made available by the retailer
Criteo owns the offsite channel network
Individual Channel Level Attribution
(Advertisers know clicks and orders attributed to Google Shopping, Instagram, Tradedesk etc.)
Supported
Not Supported
Campaign Types Enabled
Product Ads
Display Ads
Video Ads
Display Ads
Video Ads
Product Ads
Live Program Insights
Supported
Not Supported
Advertiser Performance
Supported
Supported
Campaign Performance
Supported
Supported
Advertiser Funnel Report
(For each category, number of merchants yet to advertise, yet to create a campaign, yet to top up wallet, wallet about to exhaust, about to churn, churned)
Supported
Partial, only gives merchants not advertising currently
Demand Supply Gap Analytics
Supported
Partial, only analyzes response rate for each category, bot budget utilization
Demand Planner
Supported
Not Supported
Ad Server Analytics
(Response Rate and Relevance Measurement)
Response Rate
Relevance
Response Rate
Relevance
Advertiser Demand Generation
Supported
Not Supported
Ad Inventory Management
Supported
Not Supported
Supported
Supported
Supported
Not Supported
Supported
Supported
Supported
Supported
Supported
White Labeled
Criteo Branding
Supported
Automated daily budget cap notification
Custom engagement campaigns for retailer-owned advertiser network
Automated daily budget cap notification
Custom engagement campaigns for retailer-owned advertiser network
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Not Supported
Supported
Supported
Not Supported
Supported
Not Supported
Supported
Supported
Not Supported
Supported
Not Supported
Supported
Supported
Not Supported
Yes, window decided by the retailer
Yes, window decided by the retailer
Supported
Uses AI & NLP to understand shopper intent, doesn't require advertisers to submit a list of keywords for matching with search query
Suggests top 100 keywords for a given product, still relies on legacy tech of search query-keyword matching
Exact match
Phrase Match
Broad Match
Keyword Suggestions
Exact match
Phrase Match
Broad Match
Supported
First Price Auction
Second Price Auction
First Price Auction
Second Price Auction
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Attribute Based Targeting
On-platform Activity Based Targeting
CRM Connected Audience
Attribute Based Targeting
On-platform Activity Based Targeting
CRM Connected Audience
Supported
State, city, zip and store level
Not Supported
Digital Asset Library
Pre-approved templates for multi-size asset creation
Digital Asset Library
Can't build campaign assets in multiple sizes in one go
Supported
Guaranteed Buying
Auction Buying
Guaranteed Buying
Auction Buying
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Supported
Retailer chooses the channels they want to make available to advertisers
Advertisers can choose from the channels made available by the retailer
Criteo owns the offsite channel network
Supported
Supported
Not Supported
Product Ads
Display Ads
Video Ads
Display Ads
Video Ads
Product Ads
Supported
Supported
Not Supported
Supported
Supported
Supported
Supported
Supported
Supported
Partial, only gives merchants not advertising currently
Supported
Supported
Partial, only analyzes response rate for each category, bot budget utilization
Supported
Not Supported
Supported
Response Rate
Relevance
Response Rate
Relevance
Supported
Not Supported
Supported
Not Supported
Supported
Criteo’s Approach:
Criteo places itself at the center of the ecosystem, hence has the most power of all the stakeholders involved. The working model is such that advertisers use Criteo’s dashboard to place ads on retailers’ platforms and retailers have to adhere to ad format and dimension norms set by Criteo.
Retailers have limited control over the ad inventory and almost no means to build a relationship with advertisers- Criteo’s business model is designed to ensure this.
Osmos’ Approach
Osmos on the other hand, places the retailer at the center. Retailers have complete control over ad inventory, format and dimensions. Also, the advertiser facing portal has retailers’ branding- hence the advertiser has no clue that Osmos is providing the tech.
Also, not only does Osmos never interfere with the retailer-advertiser relationship, in case the retailer needs help with generating advertiser demand, Osmos runs drip campaigns for the retailer without coming to the forefront.
Why you should opt for the Osmos approach
Because Osmos ensures that you own a proper retailer media network you can call your own. Unlike Criteo, we don’t have a conflict of interest, as we don’t own an ads business ourselves.
Criteo’s Approach:
Criteo has a very fragmented approach. Criteo has expanded by acquiring different retail media tech companies. It acquired Mabaya and named it Commerce Yield (helps retailers build their own retail media platform, just for online ad inventory barring display ads), acquired BrandCrush (for in-store retail media) and named it Commerce Yield In-store, hence segregating media buying for online and offline channels.
Osmos’ Approach
Osmos has a one portal for all media buying policy. There’s one unified dashboard for advertisers to manage online, offsite and in-store ads. The same dashboard consists of all the analytics they need.
The retailer also has one single dashboard to manage onsite and in-store inventory, measure retail media program performance, carry out bulk operations and manage advertiser experience.
Why you should opt for the Osmos approach
Because it simplifies the campaign management process for advertisers- they don’t have to jump between platforms and centralizes media operations on the retailer’s end as well.
Criteo’s Approach:
Although Criteo has automated keywords, it still relies on the archaic search query-keyword matching approach to show ads. Relying on this method leads to low response rate, as it’s impossible to match 100% search queries with a list of keywords- even 100 keywords is not close to being enough.
Osmos’ Approach
Osmos on the other hand, doesn’t even need advertisers to submit a list of keywords to target. It uses NLP to contextualize shoppers’ search queries to understand what they are looking for and leverages product descriptions to serve the right ad.
Also, Osmos ad servers account for shoppers’ behavior in past sessions and the current session and on the basis of their brand and price affinity, page context and 50+ other signals it serves contextually relevant ads
Why you should opt for the Osmos approach
Because contextual ad serving can show results for new and unique search queries, as it’s decoding intent instead of search query-keyword. Hence, it leads to higher response rates.
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