has forged a powerful partnership with Amazon Web Services (AWS) to address the multifaceted challenges faced by Retail Marketplaces in the realm of ad monetization. Leveraging AWS as an integral part of our solution has proven to be instrumental in providing comprehensive answers to these challenges.

Here's how AWS was employed to revolutionize ad monetization for retailers:

Initially, Amazon CloudFront was harnessed to enhance the efficiency of image and creative content delivery. This optimization resulted in improved user experiences, reducing latency, and enhancing load times.The enhanced user experience led to a significant increase in ad revenue, as users were more engaged with the delivered content.

Amazon S3 played a pivotal role in streamlining data transfer operations. This facilitated the seamless movement of critical monetization and analytics data between various components of our solution.It served as the backbone for data transfer, ensuring the efficient flow of essential data, which is vital for real-time decision-making and optimization.

Amazon Redshift, a robust data warehousing solution, was utilized to store, manage, and analyze large volumes of monetization data effectively.This storage and analytical capability enabled Retail Marketplaces to derive valuable insights and make data-driven decisions to maximize ad revenue.

Amazon Athena was employed to analyze search keyword data, enabling precise ad targeting and revenue optimization.The ability to extract insights from search data allowed retailers to tailor their ad campaigns more effectively, resulting in higher conversion rates and revenue.

Amazon EMR (Elastic MapReduce) was harnessed to execute complex attribution models, ultimately computing the advertiser-level Return on Ad Spend (ROAS).By utilizing EMR, retailers could gain a deep understanding of the performance of their ad campaigns, allowing for refined strategies and budget allocation.

In summary, the partnership between and AWS has been transformative for Retail Marketplaces, addressing the fundamental challenges of ad monetization. With Amazon CloudFront, S3, Redshift, Athena, and EMR at our disposal, we've optimized user experiences, facilitated seamless data transfer, enabled robust data analysis, and empowered retailers to make data-driven decisions. The result has been a substantial increase in ad revenue and the ability for retailers to thrive in the competitive world of online sales and advertising.


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